Sally Freeman

Investor, Innovator, Cheerleader, Changemaker, Educator.

Welcome! I’m Sally Freeman, and I’m thrilled you’re here.

I believe that everyone has the power to create something extraordinary, and my mission is to guide you on that journey

– whether you’re building a business, a family, or your own confidence.

My journey is defined by resilience. As a single mother since my youngest was just 20 months old, I have faced life’s challenges with determination and perseverance. Starting with limited financial support, I transitioned from struggling to make ends meet to purchasing my own apartment and establishing a successful career in a male-dominated industry. I understand the pressures of balancing aspirations with responsibilities, and I am deeply passionate about empowering strong single women, supporting blended families, and advocating for those managing complex life journeys.

about me

I’ve always felt the tug to break boundaries -

to be a voice in rooms where women are often silent. When my grandfather passed, I recognised the importance of stepping up and speaking out, challenging traditions and making space for women’s voices. That realisation ignited a spark in me to become a changemaker, an advocate, and a guide for others.

As I continue my journey, my focus has expanded beyond my own success. I’m here to empower strong single women, support blended families, and champion those navigating complex lives.

what i do

Empowering Business and Life Through Innovation and Connection

As a creative problem solver, I bring both sides of the brain into play — blending creativity with practical solutions to help you navigate the complexities of business and beyond. I’m here to make business simpler and life richer.

I’m not just about the numbers — I’m about the story behind them. I see real people with real stories, and I create customised roadmaps to help you reach your goals while keeping what’s most important at the forefront.

Let’s work smarter, not harder, and build a legacy together.

Who I Work With

Connecting with Changemakers and Dreamers

I partner with those who have a vision — from female entrepreneurs balancing family and business to small business owners ready to embrace the future. I thrive on connecting with people who value integrity, community, and impact. I’ve supported businesses transitioning from paper to paperless, desktop to cloud, and implementing cybersecurity practices to safeguard their futures. I’m here for those ready to innovate, evolve, and create a business model that’s as resilient as it is successful.

Whether you’re a tech company looking for insights, an accountant seeking to stay ahead, or a business owner in need of clarity and direction, I’m here to elevate your journey. Together, we’ll transform the fear of change into the excitement of possibility.

experience in business, start-ups and finance

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passion

Where Passion and Purpose Meet

I notice beauty in both sunsets and kindness. Beyond business, I’m passionate about empowering women through financial literacy, especially single mums striving to make a difference. I serve on the board of the Freedom Project, fighting to end human slavery, and I’m involved in CAP courses to help women take control of their finances.

But life isn’t just about what we do—it’s about what moves us. For me, one of those things is salsa dancing. I found it in some of my darkest times, and it offered me comfort, connection, and pure joy when I needed it most. Now, it’s a vital part of my life—a space where I can be fully present, embrace rhythm, and celebrate connection.

Qualifications & Experience

8 years in Public practice
7 years running small businesses
5 years working with entrepreneurs to achieve their goals
Bachelor of Design (Hons) 2009
CPA Management Accounting Course 2019
CPA Business Finance Course 2021
QBO Pro Advisory
Xero Certified Advisor
Finalist Women in Business Positivity Award 2024
Nominated Sansoniverse Entrepreneur of the year 2024
Nominated LYD Grant Abbott Innovation Award 2025

testimonials

What People Say

Before working with Sally, I was overwhelmed and had no real clarity on the financial position of my business. She not only helped me make sense of the numbers but also gave me actionable strategies to grow my revenue. From advising on new income streams through partnerships to increasing my pricing, she’s shown me she’s truly in my corner and invested in seeing my business scale and succeed. Her guidance has been a game-changer.

Thank you to Sally and the team for your Welcoming Friendliness, Openness, Communication, Efficiency and Teamwork that helps the Dreamwork

As the Finance Manager for a large telemarketing company, I’ve faced countless challenges with technology and the complexities of managing finances at scale. Sally has been an absolute lifesaver—not only guiding us through a smooth migration from MYOB to QuickBooks but also being a constant source of support whenever I run into tech problems or need creative workarounds. She trained me thoroughly, and her guidance has been invaluable, especially with complex reconciliations and payroll. One of the biggest transformations was her assistance with overhauling our chart of accounts, which gave us far better visibility into profitability. I know I can always count on her expertise and unwavering support.

Starting out as a sole trader later in my career was daunting, especially when it came to managing bookkeeping, invoicing, and understanding ATO obligations—things I’d never had to deal with before. Sally guided me through every step, from setting up staged invoices to help with cash flow to making sure I stayed on top of all my obligations. She explained everything clearly and gave me the confidence to navigate it all, even during the most stressful times in my life. Her support has been invaluable, and I know I can rely on her no matter what challenges come my way.

contact me

Ready to take the next step?

Email

[email protected]

Whether you’re looking for business advice, collaboration opportunities, or just want to say hello, I’d love to hear from you. Fill out the form below, and let’s connect!

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